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Kelce's Social Media Buzz: Travis Kelce's social media history recently resurfaced, causing a stir online, notably among fans and businesses alike.
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Chipotle's Clever Response: Chipotle seized the opportunity, engaging with Kelce's old tweet that misspelled their name, cleverly adopting the mistaken spelling.
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Temporary Name Change: Chipotle humorously altered its social media handles to "Chipolte," embracing Kelce's misspelling, a move that garnered widespread attention.
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Localized Marketing Stunt: The chain went a step further by altering signage at a Kansas City location, creating a local buzz ahead of a Chiefs game.
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Annie Gradinger's Statement: Chipotle's spokesperson, Annie Gradinger, confirmed the temporary nature of the marketing ploy, hinting at a limited-time spectacle.
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Massive Social Media Engagement: The altered tweet gained immense traction, garnering over 280,000 views and sparking discussions across various platforms.
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Swiftie Connection: Chipotle's witty reply to Kelce's tweet made a subtle nod to Taylor Swift, linking pop culture into the narrative.
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Impact on Other Brands: Kelce's unearthed posts about other brands like Olive Garden and IHOP also circulated, hinting at potential future interactions.
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Exploring Marketing Agility: The incident showcases the agility of modern marketing, leveraging viral moments and pop culture to drive attention and engagement.
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Unveiling Kelce's Quirky Side: Amidst the brand buzz, the episode reveals a playful side of Travis Kelce, adding a layer of relatability to the NFL star's personality.