Why Does the 2025 Mazda CX-70 Cost More Than the CX-90?

Mazda CX-70,Are you in the market for a new Mazda SUV? You’ve probably noticed that the price difference between the 2025 Mazda CX-70 and CX-90 is significant. In this article, we’ll take a closer look at the hidden factors that contribute to this disparity, helping you to make an informed decision when choosing between the two models. When comparing prices, it’s important to consider more than just the sticker price. Factors such as engine size, technology features, and optional add-ons can all influence the final price. By decoding these hidden factors, you’ll gain a better understanding of what really sets the CX-70 and CX-90 apart. Furthermore, we’ll explore the brand voice here. Mazda is known for its sleek and sophisticated design, engaging driving dynamics, and cutting-edge safety features. With this in mind, the introduction will reflect Mazda’s brand voice, capturing the excitement and innovation that go into their SUV lineup. Join us as we dive into the details and uncover the true reasons behind the price difference between the 2025 Mazda CX-70 and CX-90. By the end, you’ll have the knowledge you need to choose the Mazda SUV that best fits your needs and budget.

Understanding the price difference

The 2025 Mazda CX-70 is priced higher than the CX-90 despite sharing many similarities due to several factors related to market positioning and target audience. Both vehicles are based on the same platform and share the same engines, including a turbocharged inline-six and a plug-in hybrid variant2. However, the primary distinction lies in seating capacity, with the CX-90 featuring three rows and accommodating up to eight passengers, whereas the CX-70 is limited to two rows and five passengers24.
Additionally, the CX-70 is positioned as a more premium and sporty alternative within Mazda’s lineup, with unique exterior styling elements such as blacked-out trim and a new wheel design2. These distinctions contribute to the perception of value among consumers, allowing Mazda to charge a higher starting price for the CX-70 ($41,820)2.
Furthermore, the CX-70 is a newer addition to the Mazda family, debuting in 2025, while the CX-90 was already established in the market beforehand2. This factor alone might influence pricing strategies, as introducing a new model often involves additional marketing expenses and incentives for dealers.
In summary, the price difference between the CX-70 and CX-90 primarily reflects the fact that the CX-70 targets a niche segment of customers who prefer a more compact and performance-oriented vehicle, rather than the versatility offered by the CX-90’s third row. Additionally, the CX-70’s status as a relatively recent introduction contributes to its higher price tag.

Factors influencing the price difference

The 2025 Mazda CX-70 is priced similarly to the CX-90 despite sharing many similarities, including the same platform and engines. However, the primary distinction lies in seating capacity, with the CX-90 featuring three rows and accommodating up to eight passengers, whereas the CX-70 is limited to two rows and five passengers. Additionally, the CX-70 is positioned as a more premium and sporty alternative within Mazda’s lineup, with unique exterior styling elements such as blacked-out trim and a new wheel design. These distinctions contribute to the perception of value among consumers, allowing Mazda to charge a higher starting price for the CX-70. Furthermore, the CX-70 is a newer addition to the Mazda family, debuting in 2025, while the CX-90 was already established in the market beforehand. This factor alone might influence pricing strategies, as introducing a new model often involves additional marketing expenses and incentives for dealers.

Engine and performance comparison

The 2025 Mazda CX-70 and CX-90 share the same turbocharged 3.3-liter inline-six engine and a 48-volt hybrid system. In their standard configurations, both models produce 280 horsepower across the Preferred, Premium, and Premium Plus trims. For those seeking a sportier driving experience, the CX-70 offers an S trim level that delivers 340 horsepower. Despite these shared components, the CX-70 is still priced slightly higher than the CX-90 due to other factors discussed earlier, such as differences in seating configuration and market positioning

Features and technology comparison

While the 2025 Mazda CX-70 and CX-90 share many features and technologies, there are some subtle differences that may account for the slight price discrepancy. Here is a brief overview of the key feature comparisons:
Infotainment System: Both vehicles use the latest version of Mazda Connect infotainment software, which includes Apple CarPlay® and Android Auto™ integration.
Driver Assistance Systems: Standard safety equipment includes adaptive cruise control, lane departure warning, blind spot monitoring, rear cross traffic alert, automatic emergency braking, and pedestrian detection.
Interior Design: The interior layout is nearly identical, but the CX-70 benefits from a more luxurious feel thanks to high-quality materials and craftsmanship3.
Seating Configuration: The main difference here is the number of rows; the CX-90 offers three rows and seats seven or eight people, while the CX-70 only provides two rows and seats five4.
Exterior Styling: Although they share the same platform, the CX-70 boasts unique exterior details like blacked-out trim and different wheel designs, giving it a distinct appearance compared to the CX-90.
These small variations in features and aesthetics help justify the slightly higher cost of the CX-70 over the CX-90, even though they share the same powertrain and most technological advancements.

Safety and security features comparison

The 2025 Mazda CX-70 and CX-90 offer comparable levels of safety and security features, although there are some minor differences. Both vehicles feature advanced driver assistance systems, such as adaptive cruise control, lane departure warnings, blind spot monitoring, rear cross traffic alerts, automatic emergency braking, and pedestrian detection. However, the CX-70 introduces a more sophisticated interior design with high-quality materials and craftsmanship, which may indirectly enhance the overall safety and security of occupants through improved visibility and comfort.
There are no significant differences in the basic safety and security features provided by either vehicle. However, the CX-70’s emphasis on luxury and refinement may subtly improve the user experience, making drivers and passengers feel safer and more secure behind the wheel

Interior and exterior design comparison

The 2025 Mazda CX-70 and CX-90 exhibit notable differences in exterior and interior design, which contribute to their respective prices.

Exterior Design Comparison

CX-70: Unique exterior styling elements, such as blackened-trim and a new wheel design, setting it apart from the CX-90.

CX-90: Traditional SUV shape with fewer distinctive design cues.

Interior Design Comparison

CX-70: Sportier, more premium cabin with exclusive materials and features.
CX-90: Family-friendly interior with ample cargo space and comfortable seating arrangements.
The CX-70’s more focused approach towards luxury and sportiness, combined with its unique exterior design, helps explain its higher price point relative to the CX-90

Customer reviews and satisfaction

Customer reviews and satisfaction are important metrics for businesses to track and improve upon. Positive reviews can provide social proof and offer real-life experiences from satisfied customers, which can help attract new customers and build trust in a brand. Negative reviews, while not as desirable, can still provide valuable feedback that businesses can use to improve their products, services, and overall customer experience.
To improve customer satisfaction, businesses can analyze reviews left by customers to understand overall customer satisfaction and identify areas for improvement. Responding to reviews, both positive and negative, in a timely and professional manner can also show customers that the business is actively engaged and committed to customer satisfaction.
In summary, customer reviews and satisfaction are important metrics for businesses to track and improve upon. Positive reviews can help attract new customers and build trust in a brand, while negative reviews can provide valuable feedback for improvement

Cost of ownership and maintenance

The cost of ownership and maintenance for a vehicle can vary depending on several factors, including the make and model of the car, the age of the car, and the location of the owner. The total cost of ownership includes the purchase price of the vehicle plus the costs of operation, such as fuel, insurance, maintenance, and repairs, over the vehicle’s lifespan.

According to AAA, the average cost to own and operate a new car in 2022 was $10,728, not including the purchase price. The cost of maintenance can vary depending on the type of maintenance required, such as oil changes, tire rotations, and basic inspections. The cost of these services can range from $20 to $250, depending on the type of service and the location of the owner.

Consumer Reports recommends that car owners follow the maintenance schedule outlined in their vehicle’s owner’s manual to ensure that their car runs smoothly and efficiently. Regular maintenance can help prevent costly repairs down the road and extend the life of the vehicle.
In summary, the cost of ownership and maintenance for a vehicle can vary depending on several factors. The total cost of ownership includes the purchase price of the vehicle plus the costs of operation, such as fuel, insurance, maintenance, and repairs, over the vehicle’s lifespan. Regular maintenance is recommended to ensure that the vehicle runs smoothly and efficiently and to prevent costly repairs down the road

Conclusion: Which model is the better value for money?

Based on the information provided, the 2025 Mazda CX-70 and CX-90 are priced similarly, with the CX-70 starting at $41,820 and ranging up to $57,325, while the CX-90 has a base price of $39,220. Both models offer comparable features and technologies, sharing the same turbocharged engine and hybrid system5. The CX-70 is positioned as a more premium and sporty alternative with unique exterior styling elements, while the CX-90 provides additional seating capacity with three rows compared to the CX-70’s two rows
.
In terms of value for money, the choice between the CX-70 and CX-90 depends on individual preferences. If you prioritize a more luxurious and sporty driving experience with a two-row configuration, the CX-70 may be the better choice despite its slightly higher price. On the other hand, if you require additional seating capacity and value practicality over sportiness, the CX-90 could be the more suitable option.

Ultimately, both models offer similar value for money considering their features, performance, and pricing alignment. The decision between the two would largely depend on personal preferences regarding seating capacity and design aesthetics.

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